Blogs
MD Anand Sir Bday

A Birthday hangout – in the virtual world

Posted on 6 May, 2012,

by Aakansha Under Birthday Celebration

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Technology has played a vital role in contracting the world to a global village. It has revolutionized the way we think, work and live. Virtual world has come into homes and offices. As each individual adapts with his own speed to the change brought in by technology, here is what happens when a whole body of individuals come into the flow of new technology.


The occasion of our MD Anand’s birthday brought us together to brainstorm for a means to involve everyone in the company. Finding available space to accommodate more than 100 employees at one location was another constraint. Our offices were eclectic in location, ranging from multiple office buildings miles apart in one city, to offices in various cities that are hundreds of miles apart, and even culturally different.

While all employees came to work on a mundane Monday morning, none of them had any idea that they are going to experience virtual reality. So what really happened between finding a place to collect everyone to Monday morning? There came an idea that lit up camera lights, put up speakers and setup Google Hangout, an online conferencing tool.

As the test run setup, we could see and hear everyone else. The excitement reached new levels, everyone wanted to explore the possibilities, that led to a temporary mayhem of multiple cross connections.

Finally, we had the marvel of having all other offices see the bouquet presentation and the ceremonial cutting of the cake. To fulfill the feeling of reality, preordered cakes reached various offices just in time at every branch to be cut simultaneously – thus  amplifying the essence of coming together!!!

While viewing scenes at all offices and talking to them our MD Anand could see the exhilaration among the employees, he was ‘stunned’ with the IT style celebration not having had any prior warning of things.  Anand then addressed everyone thanking them all for their wishes and for the wonderful Party.

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Mobile SEO

Practice Mobile SEO For Future

Posted on 4 May, 2012,

by Aakansha Under SEO and Internet Marketing

3 comments

“The amount spent on mobile advertisement is estimated to grow $19 billion by 2015 and 49% of mobile users in the US have already used their devices to buy online in the last six months. Mobile commerce is expected to reach $119 billion in sales by 2015. Mobile search is on the top list of the online shoppers. Mobile SEO plays an important role in the success of your business. It is going to be the next ‘big thing’ for the ecommerce.

You can’t build an effective online marketing presence without nuts and bolts of SEO. For instance keywords, quality links and rich content. The next generation of online shoppers is no longer tethered to a desktop or laptop, success of business will depend on mobile SEO. Handheld devices need to deliver best results possible thus usability becomes a paramount concern.

For new mobile marketing strategy, application becomes the centerpiece. To be successful, you need to provide user friendly mobile applications. There are lots of tactics and techniques available to accomplish that but making an attractive application and taking it to the application store is not enough. Metrics will provide you the data that helps in making your store popular and profitable.

Keep your mobile website focused. App stores rank a website/application on the basis of keyword searches, applying algorithms that relate to popularity and keyword relevancy. With the explosive growth of the smartphones and Android ecosystems there is ample number of opportunities for mobile websites and apps. It still has relatively simple algorithms and lower competition.

When you build mobile websites, mention the product name in the HTML titles of the web page. Google mobile allows you to write 55 characters in titles. Optimize your images in the smallest possible size. Google considers the download speed. Try to use bullet list, as it is more digestible on a small screen but don’t leave the important content. Generate a proper call to action for visitors.

Ecommerce is a huge industry but without good mobile SEO, you may lose the opportunity to attain good rankings and traffic to your site. Remember that search engines have different algorithms to rank mobile websites. Mobile SEO is the one thing that can be a big help in winning the SERP game. It will help you to drive new buyers to download your applications and it helps in building mobile customer base who may revisit your site in the again and again.

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Facebook ads API

Facebook Enhances The Advertising Platform- API

Posted on 4 May, 2012,

by Aakansha Under Facebook Advertising

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Facebook has brought the advertising to the new level, with API. Facebook team is now focusing on its weak elements and trying to make it more effective and useful. A brand new Facebook analytics will encourage marketers and business owners to spend more money on ad platforms.

The upcoming Ads API is the biggest expansions to the advertising platform that Facebook has launched this year. With the new Ads API, for the first time advertisers will be able to systematically manage large volume of bids and campaigns. This will bring new tools ecosystem supporting agencies and marketers.

New Facebook Ads Manager

In the past, with Facebook ads API marketers could target their ads to users on the basis of clicks, likes or checkins. But now with the latest change, advertisers can target those people who respond to their call to action. It means that marketers can now focus on the more qualified audience. This functionality will be available in future.

For instance, marketers are interested in placing ads to the users who share content on their profile or those who redeem Facebook offers. But finding such people can be tough for the marketers. Facebook will help you to identify your target audience on the basis of action taken by them in 1, 7 or 28 days. This will make your work easy.

Till now Facebook is testing the self-served interface, so this functionality will be available in the future.

Features of Facebook Ads API

The Facebook Ad API allows advertisers and marketers to:

  1. Handle multiple advertising accounts
  2. Create and manage numerous campaigns
  3. Create and manage ad groups within campaigns
  4. Create and manage ads within ad groups
  5. To set target parameters for the following fields: countries, cities, radius, regions, genders and many more
  6. Manage start and stop times
  7. Get stats on results (impressions, clicks, dollars spent) at the campaign, ad group, or ad level
  8. Pay on a CPM or CPC basis and set daily spend limits

Facebook has estimated that $550 million was the total revenues in 2009 and with the help of new advertising platform it will earn more revenues. Facebook ads will bring new opportunities for the advertisers, agencies and marketers. New Facebook API platform will bring more profits to your business and new opportunities to get the attention of audience through advertising.

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SEO And Social Media-Two Different Aspects

Posted on 3 May, 2012,

by Aakansha Under SEO and Internet Marketing

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For online business, “SEO” and “Social Media” are the two biggest buzzwords in the market. Both SEO and Social Media aspects are quite different in execution. It’s a match made in heaven to bring more exposure and traffic to your site. The explosion of social media marketing has influenced the growth of search engine optimization. SEO and social media are directly proportional. You can’t dream the success of your website without both of these.

Search engine serves the best possible search results in order to keep the visitors happy. Search engines are trying their best to deliver the best and accurate results. Search engines first match the query with the keywords on the site and shows the most appropriate result, it’s a complex task. Search engines don’t trust a website on the basis of keywords in the content. Rather they focus on quality and informative content.

Inbound links pointing to a webpage helps in building search engines’ trust and credibility. A good SEO campaign needs two parts to it- on page optimization and off page optimization. To attract search engine spiders you need to take care of both content and inbound links.

Inbound link was never an exact method and unfortunately black hat SEO practitioners use spammy tactics to make a website successful and to bring it in the good books of search engines. For instance, link buying, participating in link exchanges and using link farms to game the system. The search engines need to become better to find webpages that are trusted by actual human website visitors.

Social media is the best platform to share information and to communicate it with the prospective audience. Its popularity is growing day-by-day and many brands, website owners and entrepreneurs are using it to popularize their businesses. Social media is the framework in which audience share the best and useful links and content. This data provides insights to the search engines which links are valuable and which web pages you can trust.

From the above things we can conclude that SEO and social media are intertwined forever, but they both are different. Social media content needs to exclusive and optimized. On other hand SEO content needs to be sharable with others. Understanding both aspects- SEO and Social Media and its impact on search engines will help you in framing productive online marketing strategy.

 

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YouTube

Explore YouTube’s New Revenue Sharing Program

Posted on 1 May, 2012,

by Aakansha Under Video Marketing

2 comments

YouTube recently announced the extension of its partner program to all users across 20 countries. Now you can become YouTube partner the partner program allows some of its productive and popular content owners to make some money from the content they donate to YouTube. This program is a platform that shares a portion of click revenues for ads placed on the user’s videos.

This revenue program will change lots of things to a wide range of user based. Firstly, monetization will no longer be a long-term goal of the creators. Users can create content of any quality and collect the comments and views steadily. Many existing channel owners will sign up in the program for curiosity which will brings low views of the ads.

Despite the predictability of new partners, simply looking for quick cash in, YouTube is focusing on high quality through its suite of various tools and features. Resources are available that encourage high-caliber video content including a “scholarship” called Next Vlogger, meetup groups for expanding the network and built-in editing tools to insert effects and production value. There are some features not available for new partners like custom thumbnails, banner images, and longer video times. It is guaranteed that you will get the viewers, if you post the video with right tag of keywords.

Program policy guidelines by YouTube

You should follow YouTube’s Terms of Service and AdSense Agreement. This means the following:

  • Do not click on your own ads or use any means to inflate video views, impressions and/or clicks artificially, including manual methods.
  • Do not encourage others to click your ads or use deceptive implementation methods to obtain clicks, including clicks on your videos to inflate views. This includes commissioning third party agencies that advertise these services to increase your viewership. The purchase or gaming of subscribers, views or any other channel features is a violation of our Terms of Service.
  • Do not manipulate or incentivize others to click on video features, such as “Like” or “Favorite,” to improve your standing and visibility across the site. We consider these to be fraudulent clicks and/or queries.
  • Do not employ third party sites and tools to automatically generate artificial subscribers or views.
  • Do not embed third party advertising, sponsorships, or promotions placed on or within your video content. YouTube does allow you to upload paid product placements provided you give us notice first. Learn more about paid product placements.
  • Do not sell your YouTube account and/or partner channel via third-party sites for monetary profit.

YouTube will play safe. It will approve all the members before involving that person in the revenue sharing program. This way people can’t make money that has copyrighted content in the video and it will stay away from the misleading videos. New revenue program is limited to some people only to make a real difference.

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keyword research

How To Find Best Keywords For A New Website?

Posted on 30 Apr, 2012,

by Aakansha Under SEO and Internet Marketing

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When new website owners start keyword research, they just eat more than they can digest. New website owners are so eager to rank high for their selected keywords and forget other important things of SEO. In search engine optimization, you can’t force the things, especially when it comes to website age.

For every new website owner, it is hard to gain search engine’s trust. No matter what kind of website you are running, it’s important to ensure that your website is optimized for search engines, by selecting the right keywords. The following keyword research tips will help you get your site ready for search engines and increase traffic to your new site.

Keyword selection is very important for search engine optimization, but watch out what kind of keyword you target. For new website owners, longtail keywords are effective as they are easier to rank with. Longtail keywords may have less search volume and less competition. For instance, if you try to rank for a broad keyword “business consultant” you basically go into competition with millions of websites. And the odds of your new website to get high ranking is very low. Instead of this, if you use a longtail keyword relevant to your niche terms like “effective business consultant in UK” the competition will dropdown and your odds of ranking high will improve.

The second most important thing you should do before starting your SEO campaign is, define your niche.  Once you declare your niche, two important paths open up for you. First, your audiences begin to discover who you are and where to find you. Second, you are clear about your marketing angle. Defining your niche is about focusing your aim on one thing. It includes understanding of your target audience and their online habits. The more you are cleared about your niche, the more easily you can target the right keywords in your site.

Local keywords are also very important to achieve high keyword ranking. Your business may or may not be trying to compete on a national level, but you should not forget the local keywords. It is good to rank well for national keywords. Although ranking well in your local market is a great opportunity to build your local presence and it will slowly increase your overall online brand presence.

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