But, are they really any good?
Yes. A properly targeted landing page can open the gates of fortunes for your businesses. Researches have shown that a properly designed and optimally targeted landing page has a potential of making catastrophic conversions. When Firefox 3 was launched on June 17th 2008, it created a world record with over 8 million people downloading the popular browser within 24 hours. The reason for their success – the brilliant strategy of “download day” targeted by their marketing team. When this was clubbed with the correct elements on their landing page, things just fell right in place!
What should your landing page have?
- Keep the Gold above the fold: It is most essential that the first thing your lead notices is the stuff you want him to see first. So, keep the most important information visible without requiring too much scrolling. The name of your product, the important features and the call to action (read below) are a few things that you can keep ‘above the fold’.
- The Question: The most effective way of selling on the web is to make the prospect associate with you. And the best way of making your lead associate with you is by asking him the question that is on his mind. A salon owner who wants an appointment software for his salon would be absolutely delighted to find that somebody out there has actually made something to suit his particular needs!
- The Assurance: Once your lead is on your Landing Page, you need to assure him that he has come to the right place. Something like “Congratulations! Your search has ended” or “You have reached the right place” would convince your lead to stay on your page for a while – thus lowering your bounce rate effectively.
- The Answer: Now that your lead is assured of coming to the right place, you need to prove your worth to them. Give them the answers to all the questions they have in their mind. Another way of doing this is by apprising them of the benefits they will avail if they convert.
- Call to Action: This is the most crucial component of your Landing Page: It can be a recognizable button or a small form or any visual way of prompting the lead to “do something which will change something else for good”. You may also use a ‘push’ like an arrow labeled “Get started NOW” to trigger a conversion. Remember – all the points above are not even half as critical as the call to action. So make sure you come up with the best you’ve got. I would suggest you have a look at a good list of landing pages. You will find some here at Galaxy Apps.
Landing Pages: The Essentials
In the next post we will talk about a few other aspects of creating effective landing pages, including a few pointers on usability and designing the perfect User Interface (UI). Till then, stay hooked to blogoxy.
Have a great week ahead!
