A question for a prudent start up is
“How can you know that your venture is successful unless you have something to measure the success with?”
That asked, we all know how much of the total time invested in a project is spent in Search Engine Optimization, keyword research, content writing, creating meta tags for each page, increasing Back Links, site submissions, image optimization, social media promotions through Facebook, Twitter and the like, and then some. All this labor is a part of marketing and promotion – an exercise that doesn’t always deliver direct results and has no definite yardstick to measure More >