For understandable reasons, digital marketing agencies often find themselves struggling to remain abreast of the endless new channels, devices, platforms, and trends upon which they and their clients depend for success.
This helps explain why many agencies choose to outsource their technology services through white label relationships, reasoning that it’s much easier, efficient, and affordable to leave that level of complexity to the experts.
But that’s just one of the benefits to digital marketing agencies using white label technology support. Here are the five most important reasons such relationships work wonders for marketing agencies.
#1 Industry Expertise
Modern marketing is rapidly evolving, but so too is just about every other aspect of society, and virtually all of that change is being driven by technology. A white label technology partner – particularly one with a comprehensive spectrum of solutions – will serve as your agency’s eyes and ears when it comes to the technology trends that matter, emerging risks, paths to efficiencies, and more.
Full-scale digital marketing services that include their technological components – say, custom software development, web and mobile applications, etc. – can price many agencies out of the bidding process. A white label partnership, on the other hand, often can reduce costs, improve efficiencies, and lead to word of mouth testimonials and successful case studies that generate still more work.
#3 Best Practices Solutions
Your white label partner acts as a subject matter expert, helping you understand your client’s needs as they relate to technology, then identifying the very best solution for that particular need. This ensures not simply that the solution will work, but that it will work within the client’s budgetary and resource constraints.
#4 Risk Mitigation
Because technology so often is the engine that drives a marketing solution, it is critical that it be secure, reliable, and serviceable in the event of problems. A good white label partner may be invisible to the client, but they accept your clients are their own and put their credibility on the line right along with you.
A reliable technology partner with a breadth and depth of service can help expand your business in two important ways. First, it enables you to market your services to its clients, thereby broadening your corporate reach through a single relationship. Second, it dramatically expands the scope of your services, making your organization far more attractive to a client looking for a single source relationship.
A strong white label relationship that, over time, builds a deep portfolio of successful projects creates numerous options for brands, including official consolidation of services or a sale/buyout to a larger agency.
The bottom line: with the scope, scale, and complexity of technology solutions intensifying, the importance of a dedicated technology partner has never been more important. A white label relationship can be particularly useful for the digital marketing agency that wants to be the single, trusted stop for its clients.