Voice search is at its peak in popularity among millions of users. According to an OC&C Strategy Consultants market research, Voice Shopping is projected grow to be a $40 billion plus segment in next two years. Numbers alone are a proof that voice assisted interactions are no longer exclusive to accessibility.
Your customers are now speaking more to Google assistant and Siri than to your website’s chatbots for their product queries.
In such a scenario, voice search will help your customers to visit your website, look for their product, and make the purchase (if only it was that easy). But you can make it easy for your visitors.
Google’s insight says a lot about the current consumer mind set about shopping and smart speaker.
According to Google, almost half of the people who own a smart speaker are willing to receive information related to deals, promotions and sales from brands
People are willing to share and receive information via these devices. Now the question is, how to optimize your ecommerce website for voice search? Scroll down to find the answer to this question.
Here are 5 actionable tips to optimize your ecommerce for voice search-
1. Prioritize Long-tail, Contextual Keywords
In voice search the keywords are not just 2-3 words, instead it’s a complete sentence. The reason being, when we ‘speak’ to our devices, we are considering it to be an actual life conversation and therefore frame the queries accordingly.
Your visitors have a high probability of saying, “Siri, where can I find toys for my 5 year old child?”. When a person types the same query, it goes something like, “Toys for 5 year old”.
Voice search revolves around the illusion of having a conversation with your search assistant or search engine. Additionally the typing effort is absent here, so a person subconsciously speaks more as compared to typing the same query. Thus, long tail and contextual keywords come into the spotlight here.
2. Decrease your website’s load time across platforms
A lot of your traffic will be from mobile devices, thus you should optimize your website’s speed for mobile. A speedy website benefits from higher engagement from visitors, they will be able to see various products offered, and thus improve the overall user experience.
Tools like PageSpeed Insights will provide you information about all your webpages, which ones are slow and possible recommendations to increase the speed as well.
Optimizing your website’s speed is even more essential as Google is now deploying the mobile first ranking system.
For improving the speed, you can start by doing these tweaks:
- Compress your images but do not compromise on the image quality
- Deploy caching technique
- Constantly look out for broken links
- Select fast web hosting platforms like A2 hosting, Hostinger
Google tends to rank those websites higher from where it can readily extract the information requested for and this is done via structured data, more on this later.
3. Target the Local SEO first
The voice queries from mobile devices have 3 times more chances of being locally based according to Search Engine Watch. And it fits well because mobile searches are done when on the move like driving and the query is done hands free.
Phrases like, near me, within x meter range, etc are popular ones. Cracking the local SEO will help in such situations. Your visitor will appreciate this as they will be directed to the right place within minimum time limits.
4. Focus on your website’s content
Your website’s content needs to be educational, easy to understand, relevant and in line with your consumers thought process. This can be done with paying adequate attention to your FAQ page, product descriptions and content for featured snippets.
Your FAQ page will answer the what, where, how, when, why type of questions which are conversational in nature. This means that when your potential customers are looking for these answers, say while driving, they will be directed to your website.
When writing your FAQ page, you will be able to think of numerous questions that your customer will have as they come across your products and services. When done right, FAQ pages will increase your visibility chances.
Your product descriptions also play a vital role here. They should follow a natural conversational tone and sound like a conversation between friends. When elaborating the features of your products, you should aim for a more friendly sounding tone instead of a salesy one.
Your FAQ page and product descriptions can also be taken for Featured snippets by Google if you are close to answering the questions that customers put in. And who does not wish to be on the top of the search results page?
The content that resonates with the way your customers converse will win at the end of the day.
5. Schema markup for your website
Using Schema markup or structured data helps Google in extracting the most important information about your products and sending the same to your customers upon related search queries.
A well structured website facilitates easy discovery of key information for Google and thus your website can be ranked a bit higher, giving an upper hand over your competitors. When necessary information is highlighted on the search page itself, people will be more inclined to pay a visit to your website.
You can visit Schema.org for getting started and to see how well your website is structured, you can test using the Structured Data Testing Tool.
There is no denying the fact that people have shifted to voice search and will be relying heavily on it in the future. Once your ecommerce website is optimized for voice search, you can leverage it to increase your sales and who knows, you can hope for reductions in your churn rate as well.
Reach out to us for our expertise in building optimized solutions for all your ecommerce woes.
By Admin | Categories:Ecommerce,Web | Comments closed
About Galaxy WeblinksWe specialize in human-centric user experience design services to our clients across the globe. Our innovative ideas, creative designs, industry best practices, and processes help us improve user satisfaction and solve complex design problems. Contact us for a free consultation!
Developers use Text Editors, also known as code editors, for editing programming code. These editors basically contain features like quick navigation, syntax highlighting, automatic indenting,…App Developement Web
Your business is growing and your team is doing their best to meet the tight deadlines and increased workload. You may be exploring the idea…App Developement Web
Hello (Inserts your First name), All of us have received emails/ sms notifications, social media ads, that are sharing offers and discounts on the products…Ecommerce Web
The recently released WordPress 5.4 ‘Adderley’ update has got a lot to look forward to! Since this highly popular CMS ditched its classic editor for…CMS Web
Setting up a shop online? Well it’s easier than setting one up made of bricks and mortar. But it doesn’t mean that E-commerce is easy.…Ecommerce Website Development
Modern technology has two problems: Devices have too many integrated features and everything is smaller. A good implementation of more-than-what’s-necessary features can give some users…App Developement Others Web
What is common between Pinterest, Tinder, Uber, Trivago, and Airbnb? All these companies experienced a surge in their product’s performance, user-engagement, and conversions by going…Mobile PWA Web
Kotlin has emerged as both substitute and supplement to C++ and Java. In 2018, the language had over 96,000 repositories on GitHub and had already…App Developement Galaxy Apps Others Web
When you think of hotspots for tech, don’t zero in on Silicon Valley just yet. According to Expert Market, Boston is one of the top…Galaxy Apps Internet Marketing Others Web
The experience of Disneyland is always an awe-inspiring one. No matter how many miles you have walked, you are always up for another Pirates of…Galaxy Apps Others Product Development Web
Google Play set out many criteria in their app guidelines that you need to follow. These changes may cause some issues as you try to…Galaxy Apps Mobile Others Web
Leading the AR revolution, industrial enterprises are experiencing improved ROI through AR-optimized supply chain. Enterprise sector is using AR across other functions such as product design…AR Galaxy Apps Others Web
Apple in its annual WWDC made some game changing announcements like a new Mac Pro, an exclusive OS for iPad, iOS 13 release, new Apple…Apple Galaxy Apps Others Web
At the time of an unsuccessful product deployment, you might ask yourself. “What went wrong with the product delivery?” The simple answer lies in configuration…Galaxy Apps Others Product Development Web
You might be familiar with Murphy’s law which says ‘Anything that can go wrong, will go wrong’. Software isn’t immune to that. But that’s often…Galaxy Apps Others QA Web
When you look at the respective market share of both the CMSs, WordPress has a clear edge over Craft CMS with 81.9% market share to a…CMS Galaxy Apps Others Web
Angular 6, released earlier in May 2018 didn’t offer much improvements on the performance part. It was mainly focused on making Angular migration-friendly. Google dropped…Frontend Galaxy Apps Others Web
Magento announced that it is pulling the plug on Magento 1 in April 2017 at the ‘Meet Magento’ conference in Prague. The announcement caused a…Ecommerce Galaxy Apps Others Web
Building a WordPress website? The WordPress community provides you with plenty of options. You can either make an easy one using WordPress themes or a…Galaxy Apps Others Web Website Development
Facebook has finally decided to monetize WhatsApp. Earlier this month, on August 1, Facebook rolled its long-in-development WhatsApp Business API for medium to large businesses.…Galaxy Apps Others Web
Craft CMS’s consistency can be seen in its regular updates & latest features. Matrix is one of those early features that helped Craft dominate the…CMS Galaxy Apps Others Web
Before introducing the Debug Tool in Craft 3, Craft CMS made you install a separate web-based application, Web-Console. You could run shell commands on your…CMS Galaxy Apps Others Web
Investors have the money, you have the idea, and the right pitch is the only thing that stands between you and them. But, pitches are…Galaxy Apps Others Product Development Web
“Personal data shall be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against…Galaxy Apps Others Web
Google recently announced Mobile-First Indexing after a year and half of extensive experimenting and testing. The search engine giant will start migrating sites that follow…App Developement Galaxy Apps Others Web
Social media networks are mode of social interaction. It is a platform of sharing and discussing information among human beings. Social media can include text,…Internet Marketing Social Media Web