When Facebook was launched it was mostly used by the young people, who wanted to keep in touch with their friends. But as the times passed, Facebook is used by all types of people. And now it is also being used for business purposes. The 4P’s of marketing (product, price, place and promotion) still exist but 3R’s (relevant, real and responsive) are new elements which are being used in social media.
There are millions of users on Facebook. They are using it for different kinds of businesses. Thousand of applications are being developed on a daily basis to help business organizations. Facebook now features over 550,000 applications. Every application has its unique purpose and its work is to promote business on Facebook.
Given below are some of the key benefits of using Facebook applications for business promotion:
Facebook can be the best source for creating brand awareness among the people. Facebook had become popular amongst various age demographics. Facebook has over 800 million users. Using targeted applications for your business can quickly connect you with potential customers. You can easily popularize your brand and build brand awareness. Brand awareness will help you become popular in your niche market.
Facebook applications can easily engage your customers. Application can be a great way for communicating promotions, contests and events to your target customers. Facebook plays pivotal role in customer engagement and it helps businesses and the consumers to know about their new offers and events.
Effective use of Facebook applications can drive plenty of the traffic to your website or blog. With the applications you can add links, banners or graphics to the websites. You can generate a huge amount of traffic using these applications to your company websites or blogs.
Facebook can be useful tool for listening and responding what users are saying about your brand or products. You can also use applications for improving your reputation. You can get your Facebook profile indexed by search engines and this will help you in achieving high search engine rankings as well as building your digital reputation.
In today’s internet marketing, building relationship with customers is very important. Profiles on Facebook help in finding the potential clients and attracting them. Facebook advertising is a great way for generating leads. Businesses know that engaging customers is not enough. You have to build relationship with them and win their trust.
Feedback from clients
Everyone in the business wants to know what people think about their products or brand. For that you can easily make an application and can get feedback from the users who are using your products. Feedbacks will you know about your weak points and you can try to fix it. It will also help you in managing your reputation.
Facebook applications can provide you with an opportunity to build successful business as you target specific markets with a specific objective. A successful Facebook application can help you to enhance your business. It will also help you to generate a lot of revenue. Facebook application are interesting part of social media marketing and highly recommended by the experts.
At Galaxy Weblinks we offer Facebook marketing campaign. We create Facebook fan pages and custom Facebook apps to help businesses promote their products and services. For details please visit us at http://www.galaxyweblinks.com/services/internet-marketing/facebook-marketing/.