Increasing conversions and enhanced customer engagement is the primary goal of all Ecommerce businesses, both large and small. This leads to more sales. However, increasing sales and conversions is not a cakewalk.
There are numerous ways to increase your online sales, many that can be implemented with an immediate effect. We have curated 7 such practices which will help you get more conversions and thereby, more sales swiftly.
#1 Cross-selling is BIG in Ecommerce right now
It is a strategy for selling products that are related to the items that are already in the customer’s shopping cart. They may fall into a completely different product category! Did you know that using a cross-sell on the checkout page can increase conversions by up to 3%?
Cross-sell items should be at least 60% less expensive than the item added to the cart. If you offer your customer a complete package, such as a camera and batteries at a lower price, they will not hesitate to purchase both.
#2 Create a streamlined UI/UX
How simple is it for a typical user to interact with your store? A streamlined user experience and interface are critical for your website’s growth. Put product recommendations at the bottom, for example, and include “frequently bought together” options as well.
Make it simple for your customers to switch from one product to another. The ultimate goal is to encourage people to spend more time on your website. The more time they spend on your site, the more likely it is that they will buy from you. It’s one of the easiest Ecommerce website best practices to implement.
#3 Optimize newsletter sign-ups
Email newsletters are the go-to option for promotions in both B2B and B2C market space. Digital marketers understand the importance of email newsletters in shaping a brand’s tone and image. It is convenient to capture customer’s attention with the help of a simple newsletter sign-up popup.
#4 Offer a range of filters
Your existing customers have an understanding of your online storefront. The new browsers, however, need some guidance to navigate through your store. Consider them to be the online equivalent of window shoppers.
This is where product filters come in handy. They help organize your products in a manner that enables visitors to easily pick and choose products based on their preferences.
#5 Enable guest checkout method
If you want to convert your customers into repeat buyers, instead of forcing them to create an account, offer them the option of checking out as a guest. Allowing for a guest checkout option could do wonders for your online business.
Currently, many Ecommerce websites require a user to sign up for an account – and this may be doing more harm than good to your business because many website visitors do not have ample time to create accounts.
#6 Cover a Range of FAQs
Because you are not physically available to answer every other customer question, provide all of the information necessary for your customers to make a decision. Don’t overestimate your customers’ knowledge. Make as many arrangements as you can for them.
Be clear and transparent in your conversations and transactions with them, from Frequently Asked Questions to Return Policies, and from Shipping Dates to your Shipping Policies.
Put yourself in the shoes of a buyer and consider what questions they are likely to ask. Cover everything you can think of.
#7 Work on Improving Loading Times
KissMetrics report state that 47% of customers expect a web page to load in two seconds or less. A simple 1-second delay can result in a 7% decrease in conversion rate.
You might be frustrated when a website you’re trying to access takes forever to load. If your website’s loading speed is slow, your visitors will likely feel the same way. Consider the following factors:
- Optimize images
- Optimize CSS delivery
- Prioritize above-the-fold content
- Reduce the number of plugins
- Reduce redirects
- Minimize HTTP requests
- Reduce server response time
- Enable compression
- Enable browser caching
- Minify resources
To sum up!
Although there are numerous other Ecommerce best practices that entrepreneurs should consider, incorporating these listed seven will not take much time and effort. We recommend evaluating your conversion rates regularly and making changes to your strategies as needed. Keep in mind that what works for one brand may not work for you. Simply continue to be unique, and your customers will reward you with the loyalty you seek.
We hope this practical piece curated from our experience in Ecommerce will help you drive sales. And if you want to interact with your customers in a whole new different way and enhance your conversion rate, contact our experts here.