Motion graphics dominate marketing across all industries and types of businesses, from subtle in-app animation to full promotional videos. Even organizations that were expected to appear more traditional opt for a dose of creativity manifested in inspirational animated videos and other types of fun motion design.
Following animation trends not only makes your digital asset engaging but is also beneficial for search engine optimization. Google favors websites where users interact for more time.
Motion design trends 2021 leaned toward minimalism, with some retro undertones in the color palettes and overall style. Let’s look at the animation and motion graphics trends that are predicted to rule the year 2022.
#1 Mixing 2D and 3D
This year, 2D and 3D are still frequently combined in videos. Many designers combine them, claiming that they add a unique sense of style to a video and make it more engaging for viewers. The most common manifestation of this trend is the incorporation of 2D and 3D animation, as well as the incorporation of 2D overlayers with movement.
This technique can be used not only in large-budget advertisement videos but also in small-scaled digital ads.
#2 Morphing and Liquid Motion
Morphing, which returns animation to its organic roots, is a frame-by-frame process that involves breaking down shapes to a liquid-like appearance and seamlessly blending the elements in and out. The combination of liquid elements and smooth timing makes morphing transitions extremely pleasing to the audience.
Liquid and morphing elements can appear dreamlike and surreal, making them ideal for animated loops and short, captivating advertisements.
#3 Thin Line Animation
This simple approach can be just as appealing as brightness and flash. The thin lines draw attention to the shapes and imagery on-screen, making it a one-of-a-kind option.
Lines serve a variety of purposes in the video. They provide direction, define shapes, and even set the mood. Thin lines, on the other hand, played an interesting role in 2020. Artists tried to create animations that look like real hand-drawn pictures by making them super-thin but extra-distinctive. It gives the videos a distinct look.
One of the most adorable trends in 2021 is the use of linear art in animated videos. Many companies have already attempted to demonstrate the power of this trend in promotional and explainer videos. We expect this trend will be as popular in 2022 as well.
#4 Restricted Color Palette
Laconism is where poetry lives, and you can say a lot with a few simple words. The same can be said about colors. The current trend is to tell a visual story with only a few primary colors rather than a rich palette with many semitones. It has also emerged as one of the most popular digital illustration trends.
Animation with a limited color spectrum appears simple and sophisticated at the same time. Using only a few colors to reveal the mood and character of an illustration is kind of a challenge for an artist. Despite the limited color palette, the masterfully created animation may appear very appealing and outstanding. Such animations frequently exude a sense of retro and nostalgia.
#5 VR Animation
Virtual reality (VR) is a rapidly growing form of immersive, cutting-edge entertainment. VR was known in the 1990s as a fun, almost gimmicky form of digital entertainment that thrived within the gaming community. What began as “futuristic gaming” in arcades and virtual sports arenas has evolved into a mainstream tool capable of producing professional, high-quality media in a completely new way.
As part of their animation capabilities, more animators are investing in tools such as Oculus and Hololens. Instead of 3D modeling on a screen, you’re in the thick of it, creating everything to scale.
The year 2022 will mark significant beginnings and breakthroughs in a variety of fields of life and global industries. These positive changes in human perception of the surrounding world and its beauty will also influence animation and motion design trends. Video design trends are constantly evolving. They are very sensitive to societal changes and reflect them.
Hopefully, they will also inspire you to use design innovation in videos and animations created to help your company’s success and popularity skyrocket. What is your favorite motion graphics trend?
If you are looking for a creative partner, Galaxy would love to work with you and bring your ideas to life. Write to us if you’d like to learn more about our offerings.