Design Process

Let’s start with – What is User Experience Mapping? UX maps help you visualize how the end-user will experience your digital product, be it an app or website. A UX map is a tool for UX designers to understand customer motivations, hesitations, needs, and concerns. Most businesses bank on the data gathering to know about …

Creating a website can be a difficult task. There are numerous design principles to consider, and you must find unique ways to capture and hold users’ attention. The first impression of your content by a viewer does not have to result in a sale. It’s nice if it does, but your client and even you …

While dealing with complex problems that are poorly defined or unknown, design thinking comes to the rescue. By understanding the human needs involved, this design methodology provides a solution-based approach to problem-solving. Understanding the five stages of design thinking will enable anyone to apply these methods to solve complex problems, regardless of the issue’s scale, …

With hundreds of apps being released every day, keeping up with the competition has become quite difficult. Testing and developing an app is still fine, but keeping up with daily challenges and new user requirements can be a mammoth task. Moreover, most people either wait too long before making a redesign (which can be critical, …

UX is not an afterthought and it’s quite evident with the recent change in the way we build websites and apps. Every penny you invest in UX reflects directly in the revenue. A well-developed UX is a universal sign that your users’ requirements and expectations are taken into account, which helps build trust. Above all, …

UX deliverables are a key part of building any application/product or enhancing an existing one. They may vary depending on the methods used, project, budget, and user demands, as every product is different. This, in turn, also impacts the communication between the designer and the client. Early on in the project, before the designer can …

2.56 million and 1.85 million. According to Statista research, these numbers are the number of applications available on Google and Apple’s app store, respectively. Each one of these applications is trying to solve a problem. Problems like payment friction, learning, boredom, and whatnot. A million solutions for billions of smartphone users. But, bear in mind …

We all love harmony in our lives. Harmony of tones and hues, of perfect shapes and negative spaces. Be it in music, interior design, or on the dense pixel sheet of our workstations. Often times this harmony is disturbed by all-out arrangements of elements, essential or not, in tiny places. Resulting in claustrophobic or anxious …

In an ideal scenario we would all be working alongside our teams in our lovely workspaces built for maximum productivity and collaboration. But since that is not the case and will remain unchanged for a while, the only option is to adapt. Considering the circumstances our design team like every other team has gone completely …

Did you ever happen to spot some inconsistencies in your product’s design that were not there in your prototype? The color being a bit different, some changes in the font style or micro interactions not working the way they are supposed to. You think that some of these errors could have been avoided if a …