Analytics

Product Analytics – Why They Matter and How to Get Started?

Product analytics have helped companies – big and small to better target and understand their customers. Analytics helps them determine product health, improve their customer experience, test product fitness and ensure they invest correctly, with limited time and resources. In essence, you can accelerate the growth of your business by analyzing products. In the end-user …

Product Analytics – Why They Matter and How to Get Started? Read More »

Google Analytics 4 | The Vital Updates That You Need To Know

A lot is happening at Google, particularly on the analytics front with the new GA4 version. Apart from some practical UI choices, this Google Analytics update has made some much-needed amendments for user privacy, as well. A long-awaited successor to Universal Analytics, let us explore what this version has in store for all of us.  …

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