Google Analytics (GA) has been a go-to tool for collecting and analyzing website data and user behavior. With the launch of GA4, many people now have to decide whether to switch over or stay with Universal Analytics. This article will provide an in-depth overview of the potential repercussions of not switching to GA4. You will …
Google Analytics 4 (GA4) is the latest version of Google Analytics, which was announced on October 14, 2020. It replaces the previous version, Universal Analytics. It includes new features such as enhanced machine learning, improved data collection and processing, and the ability to analyze cross-device and cross-platform user behavior. GA4 was developed in response to …
How to migrate to Google Analytics 4: A step-by-step guide Read More »
Google Analytics 4 (GA4) is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It was released in October 2020 and is the successor to the previous version, Universal Analytics. One of the main differences between GA4 and Universal Analytics is that GA4 is designed …
Product analytics have helped companies – big and small to better target and understand their customers. Analytics helps them determine product health, improve their customer experience, test product fitness and ensure they invest correctly, with limited time and resources. In essence, you can accelerate the growth of your business by analyzing products. In the end-user …
Product Analytics – Why They Matter and How to Get Started? Read More »
When you get an app idea, it’s natural to want to get started on it as soon as possible. While the idea could be the most unique and exciting, developing a mobile application is not cheap—and the harsh reality is that the majority of apps fail. So, before diving in and developing an app, it’s …
5 Key Mobile Metrics to Make Your App Profitable Read More »
Customer churn rate is the percentage of your customers or subscribers who cancel or don’t renew their subscriptions during a given time. A higher percentage of customer churn could be attributed to bad customer service calls, slow response, or even no response. Even if you do have a great influx of new customers, customer churn …
A lot is happening at Google, particularly on the analytics front with the new GA4 version. Apart from some practical UI choices, this Google Analytics update has made some much-needed amendments for user privacy, as well. A long-awaited successor to Universal Analytics, let us explore what this version has in store for all of us. …
Google Analytics 4 | The Vital Updates That You Need To Know Read More »
