Continuing with the theme of our discussion on Social Networks, I am happy to inform you that we have ventured in the pastures of Facebook Application Development.By looking at the title of this post, one would probably wonder  if its logical to compare a social network with a Galaxy, no pun intended. I think the analogy is quite logical – particularly with respect to Facebook – considering how much one can do in and with Facebook. What started as merely a web hang-out of a few intellectual ivy-league grads has now reached mammoth heights of expansion and popularity. Now, I am not going to dive deep in this black hole of Facebookism; let us get to the point.A question that one web visionary may often think is how can facebook be used to monetize their business?

Its no secret that facebook has revolutionized the social networking scenario in the web world. Their press release claims that as of January 2009 facebook has:

  • More than 150 million active users
  • The fastest growing demographic of those 30 years and older
  • an average user having 100 friends on the site
  • More than 3 million users becoming fans of Pages each day
  • More than 800 million photos being uploaded to the site each month
  • More than 5 million videos being uploaded each month
  • More than 20 million pieces of content being shared each month
  • More than 2 million events being created each month
  • More than 20 million active user groups existing on the site
  • More than 70% of users from outside the United States
  • More than 52,000 applications currently available on its platform
  • 140 new applications added per day, on an average.
  • More than 95% members using at least one application built on Facebook Platform.
Image Courtesy - Wikipedia

Image Courtesy - Wikimedia

Lets answer the four key questions about facebook:

1. What is Facebook?
In their own words,
Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.”
It is one the most rapidly growing portals – providing an effective and efficient platform to both people and companies to create and expand their social connections as well as increase their brand awareness as well as optimize their business potential. Facebook Members can create their public profiles, add photos and content as well as make social connections. Likewise, businesses looking to be promoted on facebook can create Facebook Pages. A facebook page is similar to a profile – except that its a profile to showcase your product or business. People can become fans of your pages. Naturally, the larger fan base you enjoy, the more popular your business gets.
2. What is a Facebook Application?
A facebook application is a development platform providing an interactive framework with core facebook features. The facebook applications may fall into any of the following categories: Alerts, Business, Chat, Events, Mobile, Money, Music, Photo, Politics, Sports, Travel and so on. Developers may create facebook applications using the facebook developer network and facebook markup language (FBML). Once the application is listed in facebook’s application directory, it becomes accesible to the 150 million plus users of facebook!
3. How can Facebook help your business?
Naturally, with such an extravagent reach over the internet audience across the world, facebook can boost your business’s awareness among its community, and if properly explored, it can also increase your revenue many folds. A Facebook presence will strengthen your CRM channels and provide a platform for getting feedback and launching products for your business.
4. How can you be up there?
As I wrote earlier, we have started development of facebook applications in our labs. We have a dedicated team of Facebook application experts. We are currently taking orders for development of customized facebook Pages, Applications, Contact Management Systems, Polls, Advertising and Facebook Connect (the integration of facebook login process with your website). Our rich experience in web development coupled with an experienced team of facebook experts makes Galaxy Web Links ltd a heady cocktail for facebook application development. So, drop in a few lines to get a quote now.More articles relating to social networks will follow.