A focus group session with your consumers provides opportunity to analyze how well is your product doing in the market. These sessions maybe a little costly so it requires a group of dynamic people, who can participate actively during the conversation. This study with your end users can help you develop better content for your websites, blogs, journals and newsletters.
Before conducting a focus group conversation, prepare a questionnaire and jot down important points that you are going to ask during the session. Start off your session with casual talks. This will help people feel comfortable while participating in the discussion. This warming up conversation will help them be proactive and participative during the chat.
Let’s take a case study of an online mobile phone store. Here are some questions that you should ask your focus group to have their views.
What are the existing business trends?
What are the changes happened recently in the industry? What is it that affects your mobile phone users? Ask your focus group these questions and have their views on recent industry trends. You will discover issues and apprehension and can resolve their problems.
In the above cell phone store example, you can ask your focus group, ‘What kinds of things are going on in the cell phone industry’?
What is the thing that they like most about your product?
Asking this question to your focus group lets you present your product in a better way. You get to know why people would like to buy your product again and again. You can also create a list of features and can publish a blog on features of product. You can also elaborate on ‘products’ section on your website.
For instance: What are the features that they like most about our cell phones?
Who are your core competitors?
Ask you focus group about the differences that they find between the two products. You will find out the difference between you and your competitors and how your product is better than theirs. Write a blog on, ‘what differentiates you from your competitors?’
For instance: What is it that makes them prefer our cell phones instead of your competitors?
Ask about product usage
Asking this question to your focus grow will help you learn new ways to use your product. Knowing it right from the mouth of people will help you produce better content for products section of your website. You can make it all unique by suggesting different ways to utilize your products. You can create a list on, different ways to use our product.
For instance: Do you use our cell phones to make calls or for text messaging or for internet browsing?
What is a customer looking for?
This is very important for you to know what your customers are looking for. Asking this question to your focus group will help you add advanced features in your product. You can improve product quality and know the future prospects of your product.
For instance: Do you want to add any feature in our cell phone?
By conducting a customer focus group session, you get instant and direct feedback from the people who are using it. You can improve product quality and update features in your product. This helps you stay better in the competition and deliver as per your customer’s requirement.
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