The web traffic is constantly growing and designers struggle to create and maintain website which is optimized to reach the desired number of users with repeat visits and engaged audiences. The designers long for better outcomes, better navigation and innovative features to powerpack their projects with all latest techniques in market. Despite this, at times the website is unable to serve the purpose and hit its mark. Let’s see how can the website be better developed and maintained with these quick tips.
THE DATA DRIVEN DESIGNING
The term ‘data driven design’ is all about numerical and non-numerical details that can be channelised to improve the online presence and results. It gets reflected in increased brand awareness, sales conversion and finally revenue generation.
A lot has been discussed and written about the UX / UI all with an intent to enhance experiences but designing with data in hand has by far opened a new dimension. Channelizing data helps designers identify areas/ sections of site which requires improvement by gauging:
- Site traffic
- Time spent on site
- Sign ups
EMPLOYING DATA UP FOR SUCCESS
Gathering data with a purpose and employing it with an intent calls for a planned approach. Here are some ways, as to how designers can optimize the site to fetch relatively better product and viewership:
Designing beautiful websites with great navigations and features is one set of job. The task remains incomplete if you don’t maintain and monitor its performance. Failing to do so may result in creating less traction and maintaining low number of visitors on site. Google analytics comes in handy to do this for your website and analyze how your portal has been performing.
Employing SEO as a tool is a popular choice which helps to assess statistical details of visitors and let us map how portal stands and gets faired amongst internet population. Metrics like bounce rate, exit rate, revisits and traffic are all worth tracking to maintain a vigil.
The analytics also identifies the elements which generates the traffic through searches and what makes them hang on to it, revisit and turn away.
1.Bounce Rate: A higher bounce rate would mean that the website design is not compelling for users. While a lower one hints at favorable response with longer time spent on site with effective design and content.
2.Landing Page: A thorough analysis of landing pages too would similarly suggest how users are behaving, whether they are navigating deeper into the site and signing up or simply turning away in a short while. A short time interval here can be an alarming signal for you to ponder, how can things be improved for your site.
3.Content: Content too plays its role in donning this practice, providing apt content what users look for, keeps engagement and sharing at higher levels.
4.Site traffic: The entire set of portal related activities must be planned according to the traffic. On days when the site traffic is usually higher- product launches, promotions and deals can be planned and on days with lower number on site – maintenance can be planned.
Some factors to be considered periodically to maintain good health of site are:
-Average time on site
-Average pages per visit
Also known as split testing, it allows designer to create a better website and avoid pitfalls during website designing and redesigning. The practise involves creation of two versions of web page and analyse later in order to:
- Assess which option is better and why
- What prevents users to create login
- Is website just worth a visit or sign up as well
- What discourages or encourages users to sign up
- Are visitors willing to revisit the site
Some of the commonly tested elements in this test are
- The call to action option
- Headline or title
- Form fields and its length
The A/B test helps in increasing revenues, better traffic and attain client satisfaction. Thus making it a popular option amongst designers to figure key features that matters most in website design and henceforth in generating sales.
Eye tracking studies
There exists a good reason for implementing this methodology to design web pages. Web user depict a behavior while exploring the portal and its pages, analysing this behavior and then create pages leads to pleasing navigation generating more visitors and greater popularity.
Designing at least home page in ‘F’ shaped pattern which is followed by users can help create better designs and end results. Some of the key elements emphasised in eye tracking studies are:
- Approachable content
- Page design
It is interesting to note that average web user is more likely to see text than photographs in an infotainment, news related sites. Employing such techniques which gets implemented in niche businesses, leads to more numbers of visitors.
Quite often the site speed gets overlooked in the entire process of website development. In an effort to maintain the audience, it is important to understand that site speed is equally important and helps generate revisits.
If a website takes longer than 4-5 seconds to load, it is very likely that the user may not revisit the site. So make sure that such situation is averted.
ALL FOR BETTER DESIGNING
Each website development task brings with it – scope of enhancement and optimization. And to bag the most from it, is important to plan website development, monitor the site performance and know how to increase sales.
As a developer you may take these tips into consideration and plan development accordingly, while as a client, one must realize that getting a project delivered from technology partner is not an end in itself. It is the beginning of new opportunities followed by maintenance, monitoring, assessment and improvement of website for better returns.
Recognition:- We are recognized as a Top Web Design Companies at Techreviewer
By Pooja Mishra | Categories:Design,Galaxy Apps,Others,Web,Web Design,Website Development | Comments closed
About Galaxy WeblinksWe specialize in human-centric user experience design services to our clients across the globe. Our innovative ideas, creative designs, industry best practices, and processes help us improve user satisfaction and solve complex design problems. Contact us for a free consultation!
Incessant scrolling while using an application is perceived as a flaw on both mobile and desktop. To address this concern, a shift to horizontal scrolling…Design UI Design UX
User Experience Design is one of our core competencies. In this blog, we will share with you the best practices of designing buttons for your…Design UI Design UX Web Design
Whether you have recently started learning Node.js or thinking about using it in your next project, this blog will help you in understanding the main…Backend Website Development
Developers use Text Editors, also known as code editors, for editing programming code. These editors basically contain features like quick navigation, syntax highlighting, automatic indenting,…App Developement Web
Your business is growing and your team is doing their best to meet the tight deadlines and increased workload. You may be exploring the idea…App Developement Web
Single Page Applications(SPAs) are all around us. Industry leaders like Google, Trello, Facebook, Gmail, Github, vouch for it. Their structure is considered the best for…Website Development
Voice search is at its peak in popularity among millions of users. According to an OC&C Strategy Consultants market research, Voice Shopping is projected grow…Ecommerce Web
We all love harmony in our lives. Harmony of tones and hues, of perfect shapes and negative spaces. Be it in music, interior design, or…Design Design Process UI Design
Even though there is no word on Angular 10’s release and to be honest it’s too early to expect a release, the developers and community…Frontend Website Development
Hello (Inserts your First name), All of us have received emails/ sms notifications, social media ads, that are sharing offers and discounts on the products…Ecommerce Web
The recently released WordPress 5.4 ‘Adderley’ update has got a lot to look forward to! Since this highly popular CMS ditched its classic editor for…CMS Web
Contemporary mobile apps have different ways of onboarding and retaining their users. Duolingo, a very popular language-learning application offers free sessions before they ask you…Design Mobile Design UX
App development frameworks are at the front and center of the development community. Backend and frontend frameworks are continuously taking inspiration from each other to…Web Design Website Development
Did you ever happen to spot some inconsistencies in your product’s design that were not there in your prototype? The color being a bit different,…Web Design Website Development
The appeal of WordPress is simplicity. The debate on Gutenberg and Page builders is much more than functionalities. It’s more about ease of use. In…Web Design Website Development
People don’t want to miss out on the digital era. And accessibility testing is how we make sure that smart devices and computers are accessible…Web Design Website Development
Design System is one of the most excessively used design terms in the software industry right now, so much so that it has given birth…Design Design Process UX
Setting up a shop online? Well it’s easier than setting one up made of bricks and mortar. But it doesn’t mean that E-commerce is easy.…Ecommerce Website Development
Modern technology has two problems: Devices have too many integrated features and everything is smaller. A good implementation of more-than-what’s-necessary features can give some users…App Developement Others Web
What is common between Pinterest, Tinder, Uber, Trivago, and Airbnb? All these companies experienced a surge in their product’s performance, user-engagement, and conversions by going…Mobile PWA Web
Kotlin has emerged as both substitute and supplement to C++ and Java. In 2018, the language had over 96,000 repositories on GitHub and had already…App Developement Galaxy Apps Others Web
When you think of hotspots for tech, don’t zero in on Silicon Valley just yet. According to Expert Market, Boston is one of the top…Galaxy Apps Internet Marketing Others Web
The experience of Disneyland is always an awe-inspiring one. No matter how many miles you have walked, you are always up for another Pirates of…Galaxy Apps Others Product Development Web
Google Play set out many criteria in their app guidelines that you need to follow. These changes may cause some issues as you try to…Galaxy Apps Mobile Others Web
Leading the AR revolution, industrial enterprises are experiencing improved ROI through AR-optimized supply chain. Enterprise sector is using AR across other functions such as product design…AR Galaxy Apps Others Web
Apple in its annual WWDC made some game changing announcements like a new Mac Pro, an exclusive OS for iPad, iOS 13 release, new Apple…Apple Galaxy Apps Others Web
If you’ve looked over these tools before, then you’ve probably wondered how they compare when facing off one with another. What’s InVision’s kryptonite? Why Framer…Design Design Tool user experience Web Design
At the time of an unsuccessful product deployment, you might ask yourself. “What went wrong with the product delivery?” The simple answer lies in configuration…Galaxy Apps Others Product Development Web
You might be familiar with Murphy’s law which says ‘Anything that can go wrong, will go wrong’. Software isn’t immune to that. But that’s often…Galaxy Apps Others QA Web
When you look at the respective market share of both the CMSs, WordPress has a clear edge over Craft CMS with 81.9% market share to a…CMS Galaxy Apps Others Web
Angular 6, released earlier in May 2018 didn’t offer much improvements on the performance part. It was mainly focused on making Angular migration-friendly. Google dropped…Frontend Galaxy Apps Others Web
Magento announced that it is pulling the plug on Magento 1 in April 2017 at the ‘Meet Magento’ conference in Prague. The announcement caused a…Ecommerce Galaxy Apps Others Web
Building a WordPress website? The WordPress community provides you with plenty of options. You can either make an easy one using WordPress themes or a…Galaxy Apps Others Web Website Development
Facebook has finally decided to monetize WhatsApp. Earlier this month, on August 1, Facebook rolled its long-in-development WhatsApp Business API for medium to large businesses.…Galaxy Apps Others Web
Craft CMS’s consistency can be seen in its regular updates & latest features. Matrix is one of those early features that helped Craft dominate the…CMS Galaxy Apps Others Web
Before introducing the Debug Tool in Craft 3, Craft CMS made you install a separate web-based application, Web-Console. You could run shell commands on your…CMS Galaxy Apps Others Web
Investors have the money, you have the idea, and the right pitch is the only thing that stands between you and them. But, pitches are…Galaxy Apps Others Product Development Web
“Personal data shall be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against…Galaxy Apps Others Web
Google recently announced Mobile-First Indexing after a year and half of extensive experimenting and testing. The search engine giant will start migrating sites that follow…App Developement Galaxy Apps Others Web
Social media networks are mode of social interaction. It is a platform of sharing and discussing information among human beings. Social media can include text,…Internet Marketing Social Media Web