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Selecting The Right Ecommerce Platform – The Key Factors

By Admin on September 17, 2021

Ecommerce

Setting up a shop online? Yes it is easier than setting one up made of bricks and mortar but comes with its own set of complications. 

Ecommerce isn’t easy. The insane level of competition aside, your problems begin even before you’ve begun to build your website. The first important decision that you need to make is selecting the best Ecommerce platform to build your website. The options are numerous and they all seem to offer some distinctive features that make this choice so difficult. 

We have listed a few key considerations to help you select the right Ecommerce platform.

How secure is the platform?

One of the first things that you should consider in your Ecommerce platform is the language it is based on. The platforms based on object-oriented programming language come with embedded security protocols and are, therefore, considered safer. Magento and Shopify pay extra attention to reduce the vulnerabilities of websites with two factor authentication. 

The platforms which do not have multi factor authentication to protect sensitive information, security plugins can provide that extra layer of safety.

A platform is safe when –

  • An Ecommerce platform should conduct security audits for sustaining websites.
  • It should safeguard sensitive data from breaches and attacks.
  • To prevent any monetary frauds, an Ecommerce platform should be PCI and SSL certified.

Is it SEO friendly?

39% of Ecommerce traffic comes from direct searches. This makes it a good reason for you to take SEO considerations into account.

Popularity of a website depends on various factors with content playing a significant role in attracting the audience towards the site. To understand things better, ask questions like, does the Ecommerce platform allow you to write meta-information about the product or is there Google site map support? These questions are important as they have a direct impact on SEO rankings of the site.

Onveos is a perfect choice if you are considering SEO as a selection factor because it provides independent fields for SEO elements. Other than this you can also go for Magento, WooCommerce, and OpenCart as they play a significant role in inbound marketing initiatives.

Responsiveness 

A responsive web design is a must have for a great user-experience from a desktop to tablets and mobiles of various sizes and orientations.

Having a separate mobile and desktop site requires having different marketing campaigns, product information & banners, catalogues, etc. Platforms like Magento and WooCommerce have various responsive themes and templates to make websites vertically stacked.

Shopify even lets you edit HTML and CSS directly. You can change the colors, size, and positioning of any element on the page within the platform.

Does the platform provide multi-channel support?

Always prefer a platform that lets you sell products or services across different channels like Instagram, FB Messenger, Amazon, and others. It increases the revenue percentage on the whole. The best multi-channel Ecommerce platforms are Shopify, BigCommerce, PrestaShop, Magento, and WooCommerce. 

As soon as you choose a platform, your next step should be towards understanding the audience. It will help you analyse what your end users are looking for and how they buy things online.

Adding more channels will increase the task of managing and tracking inventory systems. Centralised management of the data creates diversified selling options in online marketplaces. Multi-channel selling increases the revenue of Ecommerce sites.

What are the key plugins and integrations?

Even though an Ecommerce platform has all the things to run an online business, it still needs integrations and plugins to add crucial functionalities like Payment gateways, Tax calculators, Inventory management, etc.

You’ll find a popular bunch of essential plugins and integrations that are common to all the platforms. But your platform of choice should be the one that has an active community and supports plugins and integrations relevant to your business.

How important is the pricing of the platform?

Price of an Ecommerce platform depends on multiple factors like design, setup configuration, custom development, maintenance, and so on.

The per month cost of Shopify platform starts from $9 and goes till $299 whereas Volusion starts from $15 and goes upto $299. Shopify is a perfect choice if you are looking for multiple features and add ons in your app. You can select Volusion for a more selling-focused experience.

BigCommerce has the highest starting price of $29.5 followed by 3dcart at $29. BigCommerce is one of the best platforms for SEO considerations. 3dCart is a feature rich platform that builds and manages online stores real well.

Conclusion

Before you zero in on any platform, match your website’s specific needs with the platform’s features and estimated cost. Ecommerce platforms can also utilize AI, VR, Chatbots, and Blockchain to help your online business stay relevant.We know how important it is for you to get things right as your business is in question. If you’ve any doubts related to Ecommerce platforms and if you need assistance developing one then feel free talk to us here.

By Admin

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