There is no proven formula for success. You may have heard that many businesses fail in their marketing efforts. No matter you are a well known brand or a start up, you need to keep some important things in mind while launching any internet marketing campaign, be it SEO, PPC, SMM or Face book marketing. Here we’ll talk about why some businesses fail to achieve the results that they expect from their Face book marketing campaign:
You don’t have a vanity URL
A vanity URL is a personalized URL. In your Facebook marketing campaign, rather than having numbers as your Face book web URL, choose a relevant name that can be easily remembered by users. If you have numbers as your web URL for Facebook, no one will remember you. If you provide a relevant name, it can be helpful for both online and offline marketing purposes. For instance, http://www.facebook.com/GalaxyWebLinks. Implement target keywords or high volume search keywords in your Face book URL to improve your online presence.
You don’t have welcome page
if you don’t have a welcome page, all the users that have somehow found your page, will arrive directly to your wall. It’s a big mistake. Create a welcome page where you can encourage them to take necessary actions that you want your target audience to do. Include a concise introduction of your business and a call to action element. Text should be short and easy to understand. Furthermore offer your target audience something in exchange if they like your business page on Facebook. You can offer them special discount coupons, free subscription of newsletter or anything that you think users will like.
You are not using custom application on your Face book page
there are lots of free applications that can be integrated within your Facebook business page to make it more effective. These applications can be free games, videos, academic information and promotional content. These are some of the free third party plug-ins that can be integrated within your Face book page.
You are not posting interesting content
you cannot encourage anyone to buy your products until you tell them how your products can be helpful in solving problems or making lives easier. This is one of the most important reasons why some major brands fail at their Face book marketing campaigns. If you want to engage your audience, post interesting and entertaining content on your Face book page.
You fail to engage your fans
No matter you have “n” number of fans on your Face book page, if they are not active members. Make sure you provide call to action elements in your content to engage your fans. Encourage them to like, share and comment on your Face book page. You can include call to actions like, “Buy,” “Click,” “Sign In” and “For Details Please Visit ABC.”
You are not interacting with your customers
This is one of the most important reasons why some companies fail in their Facebook marketing campaign. Don’t let your business page sit there. Communicate and interact with your target audience. Share regular updates, news and information related to your business with your audience to engage them.
You don’t have photos and nothing on your “info” tab
Adding photos of your products will be an added advantage to your Face book marketing campaign. You can also give your Face book page a personal touch by adding your vacation photographs and people behind your success. Another important thing that you cannot miss is, “info tab.” In info tab you can include a brief description of your company, mission, products and company website address.
Furthermore, use moderator’s name instead of using company name to your posts. If you don’t use a real name, users may think that they are not communicating to a real person. Users want to communicate with people not with corporates.
In short, spend time on your Facebook marketing campaign. Interact with your customers, try to solve issues and problems that they have with your products and services.
At Galaxy Weblinks we offer Facebook Marketing campaigns. We provide clients an effective branded presence. We provide many entry points into a semi-automated sales funnel and convert your prospect clients as your brand advocates. To find out more please visit, http://www.galaxyweblinks.com/services/internet-marketing/facebook-marketing/.